A holding company and collective of companies spanning sports, media, fashion, and design. Different industries, same standard.
We're not chasing scale for its own sake. The Unfold Group is a deliberate collection of companies — each one founded, owned, and operated by people who genuinely care about what they're building.
Different industries. Different aesthetics. Different teams. Same standard. The thread that runs through every company in the group is a refusal to ship anything that doesn't deserve to exist.
The Unfold Group. Still being written.
Every company is run by its owners. No absentee operators, no detached executives. Skin in the game across the board.
We'd rather do four things at world-class than forty things at average. Quality is the default, not the destination.
Tournaments, campaigns, drops, prints — we ship in the open and let the work speak. No vapourware, no decks without delivery.
This is a city that deserves better than what it's been given. We're building from here, for here, with global ambition.
Group CEO · Founder
Builder behind Viscose and Nine. Operator-first. Believes the city deserves better than what it has been given, and is busy making it.
President
Strategy and structure across the group. Bridges media, design, and operations — the connective tissue between every company.
Chief Advisor
The system behind the spectacle. Drives Woah Media and Viscose, ensures every event, campaign, and product feels world-class.
We're hiring interns across all six companies. Internship certificate provided. Accommodation available for those with academic responsibilities. For the seriously interested only.
Apply for Internship →